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transform ambitious organisations
at the intersection 
of technology, innovation and impact .

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Community Catalyst |
Growth Architect |
Tech Innovator

By bridging strategic vision with hands-on execution, I help businesses scale purposefully into new markets while building authentic, community-driven brands - ensuring they never lose sight of human connection. 

With experience as a Meta Director, 4x founder, community strategist and seasoned strategic advisor, I have spearheaded growth initiatives for over 70 organisations across APAC and now the UAE.

My portfolio spans across major sectors including big tech, fashion, travel, lifestyle, education and social impact, boasting a track record of measurable outcomes and groundbreaking expansions or pivots.   

 

My approach combines deep tech expertise, business acumen, market insights, and community-led strategies to drive sustainable growth. 

Market Expansion & Growth Strategy 

 Community-Led Growth 
Strategic Partnerships 

 Human-Centered Innovation   Leadership Development Digital Spaces   

 Ecosystem Development    Cultural Intelligence

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I believe in the power of "and" - being both visionary and practical, strategic and tactical, global and locally attuned. 

My multidisciplinary background allows me to:

  • Architect community-led growth strategies that scale across markets

  • Transform founder voices into powerful brand narratives

  • Design human-centric products and experiences

  • Build and mentor high-performing teams

  • Create strategic partnerships that drive measurable impact

Clients &
Collaborations

Brands I've worked with

Meta
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General Assembly
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AIESEC
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