+ Who are you + why should I listen to you?


Great question. There are too many faux-rus (aka faux gurus) on the Internet, and I’m thrilled to see that you’re savvy enough to ask about my background.

I’m Grace Clapham. I’ve been involved with creating ventures + eco-systems that enable high-achieving individuals to take action and create change in their lives, careers and communities.

  • In 2013, I was recognised as a Visionary and Iconoclast at The Grey Goose Guild.
  • In 2014, I was chosen to speak at SXSW Interactive 2014 on Co-Creation By Design: Asia, Women and Innovation.
  • In July 2014, I won the "Inspirational Leadership" Award at the global Talent Unleashed Awards - judged by Richard Branson and Steve Wozniak, beating over 600 entrants.
  • In 2016, I awarded the CMO Asia for Leadership Excellence Award as one of Asia's 50 Women Leaders.

Here are some of the companies and ventures I’ve been involved with:


  • The Change School
  • Secret {W} Business


  • Plus Social Good
  • CreativeMornings Singapore
  • She Says Singapore


  • Deceler8
  • TEDxSingapore
  • Impact Hub Singapore

Apart from these ventures, I’ve consulted boutique brands like Aesop, Funkis, Mink Pink, Evil Twin, Nevenka, Rachel Gilbert, Staples the label, Limedrop and Hyper Island with their launch strategy in Singapore and Asia Pacific.

+ So, why should you listen to me? Because


  • I know what it’s like to be a multi-passionate person and run many ventures at the same time.
  • I’ve done it all with a teeny-tiny team.
  • I’ve some hard-fought lessons about building killer brands (that took me years to learn).
  • It’s just good sense to learn from someone who has figured it out. (Isn’t life’s too short to make all the mistakes yourself?)

+ How do I know if you’re right for me?

Glad you asked - if you’re going “hell yeah!” to these questions below, you’re in the right place.

If you...

  • Are burned out, bored or tired of your corporate career and day-dreaming about launching your passion project,
  • Have some extra time to invest in your side hustle, but no idea where to start,
  • Are the “creative type” - and totally overwhelmed by all the business decisions,
  • Have a rough idea for the product or service you want to launch - but need more clarity on pricing and packaging,
  • Want your business to be authentic, create impact + tell a unique story,
  • AND you’re ready to feel scared and do it all anyway

...I’d be thrilled to help you get your idea out into the world.

+ What types of companies do you help your clients launch?

My clients are people who care about aesthetics, but don’t want perfection to get in the way. They want to create a cult brand that lasts - and not a “startup” that goes bust in a few years.

A brand that pulls in their best clients - while being deeply aligned with their values. A brand that has “you” written all over it - while being relevant to a global audience. A brand that is wildly profitable - without requiring a large team.

Typically, these brands are in the retail, travel and lifestyle space - because my clients are naturally passionate about surrounding themselves with beauty + meaningful experiences.

+ What drives you to do what you do?

Everything I do with my work is inspired by these set of values. If you resonate, we’re gonna get along juuust great! :)

  1. Stand firmly for your beliefs, story and voice. (It matters more than you think.)
  2. Cut the B.S. + get some sh*t done.
  3. Be confident about your genius + what you’re itching to bring into the world.
  4. Never take no for an answer. The world desperately needs more strong-willed women.
  5. Build a movement around your work. It’s far more resilient than any product or service.
  6. Embrace your constraints. (It unlocks your creativity + helps you maximise impact.)
  7. Break the rules. They were made by humans just like you, anyway.
  8. Succeed against the odds. And keep some secrets. Because it’s way more fun.
  9. Pull is always better than push. That’s why cult brands rock!
  10. Have fun! It’s always, always about the journey.

+ You sound awesome. How do I work with you?

Great - let’s get on a call to talk more about your launch plan. But before that, you’ll need to fill in this short application form - so that I can assess whether we’re a good fit for each other. Once we look through your application, we’ll get in touch with you within 48 hours to arrange a time for us to speak. Easy peasy!